14 & 18k Gold filled jewellery is not the same as gold plated jewellery. 

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Unlike plated or 'dipped' metals, gold filled is legally required to contain 5% or 1/20 gold by weight. A thick layer of gold is permanently bonded  with heat and pressure onto the base metal (usually brass or sterling silver). 
 

Gold filled has 100x more gold alloy than gold plated jewellery and because the layer of gold is so much thicker, it will last longer and withstand wear & tear over gold plated.

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Gold fill is hard wearing, hypoallergenic and tarnish resistant. With sensible care it will not flake, peel or turn colours and should last as long as solid 14k gold jewellery.